When the founder of a swimwear brand worn by Kylie Jenner knew it was time to make a career out of her ‘side hustle’

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The latest trend in women’s swimwear is slinky, barely-there
bikinis, in which celebrities flaunt their perfect bodies.

One Australian business in particular has skyrocketed off the
back of the trend — Frankie Swimwear.

Started by Rebecca Klodinsky in 2013, the company is already
raking in $7 million annually in revenue.

No bad when the bikini bottoms are priced between $40 and $70
around and the tops at $50 to $60, a fraction of the price of
many established brands.

Klodinsky’s swimmers being worn by high profile celebrities,
including Kylie and Kendall Jenner.


The idea for Frankie as she felt uninspired while studying a
psychology and forensic science at Melbourne’s Swinburne
University of Technology.

“The penny dropped on an idle weekend afternoon when my younger
sister arrived home from a day of shopping,” Klodinsky said.

“It was while she was proudly showing me her new bikini, which
she had picked up off lay-by, that I felt something had to
change. If my sister was lay-buying a bikini, surely she wasn’t
alone. There had to be hundreds of other girls out there doing it
too? There was a hole in the market for great swimwear at happy
prices.”

The swimwear quickly captured the attention of the local market,
and then it exploded when some big name celebrities overseas also
took notice.

A member of the Jenner/Hadid “squad” liked the bikinis so much
they bought them for Kylie Jenner’s birthday bash in Mexico.

😱🎉 @kyliejenner TURNS 19 IN
@FRANKIESWIMWEAR!! 🔥🔥.. Again!! ❤️ SHOP THE BASALT BLACK BIKINI
ONLINE NOW 😱🎉🎉 #frankieswimwear #KylieTurns19
@frankieswimwear

A post shared by Frankie Swimwear (@frankieswimwear) on Aug 14,
2016 at 2:37am PDT

“These were not paid product placements at all, they were
completely organic,” says Klodinsky.

“I was instantly happy seeing these images. At the time, I did
not have a single stockist or media representatives so seeing
Kylie, Kendall, Bella and even Jordan Woods posting Frankie
Swimwear, knowing they were not pulled from a show-room but
purchased from frankieswimwear.com really made my day.”

The perfect fit 😍 SEAMLESS /
ANTI-SCRUNCH AND PERFECT FOR ALL SHAPES AND SIZES 🔥 SHOP THE
LOOK, BARBADOS + SALVADOR BTMS, ONLINE NOW 🔥 #frankieswimwear

A post shared by Frankie Swimwear (@frankieswimwear) on Apr 29,
2017 at 3:11pm PDT

With the business up and running, Klodinsky had to make a call
about whether to leave university three years into her course, or
stay and manage both tasks.

While she was “absolutely, beyond a doubt, scared to leave” she
made the decision to opt out and focus all her attention on
Frankie Swimwear.

“I never technically ‘quit’ university. To date, I think I am
still deferred, [but] I just made the decision to give it a go,”
she said.

“Ultimately I believe money is the only thing that holds anyone
back from taking a risk and I’ve never wanted to live a life
confined to chasing money, I wanted to chase a dream and see how
far it would take me.

“I made a decision and I embraced the shit out of it, working
days and nights until I could afford one member of staff, and
then another, and another, and another, and another. The power in
making one single, strong, decision is the greatest tool one can
exercise.

“The freedom to quit was a luxury and life-change I had not
planned or anticipated,” she said, adding that she now has no
intentions on going back.

Her advice for others in a similar position: in a position of
whether or not to go all in on their side hustle or not, she
says: “Listen to what your gut… Never silence that inner
instinct.

“When the timing is right, when you’ve absolutely had enough of
‘not jumping ship’, your gut will tell you.

“I wake up every day and go to my ‘happy place’. I don’t go to
work, and I don’t consider Frankie Swimwear my job, it is my
passion. I love what I do and I wouldn’t change a single aspect
of it.”

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