IN a move that is certain to raise a few eyebrows, model and fitness fanatic Jesinta Franklin — whose book promoted sugar-free recipes and avoiding packaged foods — is now spruiking chocolate.
The former Miss Universe Australia will today be announced as the face of Cadbury’s new Dark Milk range, in a deal said to be worth up to $250,000.
Franklin was flown to London to shoot promotions, with celebrity agent Max Markson saying that she would have been paid “anywhere from $100,000 to a quarter of a million” dollars.
“They wouldn’t have flown her to London in economy … the fact they’ve flown her over there, it’s a big deal. It’s serious money,” Mr Markson said last night.
And while it’s her toned abs that have helped Franklin become one of the nation’s most in-demand swimwear models and catwalkers, she doesn’t see her new role as being contradictory to her much-publicised health and wellbeing focus.
“I’m balanced Monday to Friday, I really train hard and eat really clean, but I love coming home on Friday night and having two glasses of champagne and a bit of Dairy Milk on the couch,” Franklin told The Daily Telegraph yesterday. “I’m officially a chocoholic.”
Franklin — who has also described herself as a salad and grilled chicken enthusiast — added she had already taste-tested all the products in the new Cadbury range.
A boxing and pilates devotee, Franklin is often spotted out and about in Sydney wearing gym gear while her husband, Sydney Swans forward Lance “Buddy” Franklin, is also a poster boy for fitness and athleticism.
But Franklin, who has previously said she would never keep soft drink in her home because “I don’t like to put that amount of sugar in my body, people should also be very careful with fruit juice”, said the health movement had gone too far and become too extreme in its preachings.
“Obviously, I promote a healthy lifestyle but, for me, it’s all about balance,” she told The Daily Telegraph yesterday.
“I’m not going to say dangerous but the whole clean eating, I think it becomes too much to say that you can’t ever indulge.”
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In her 2015-published book Live A Beautiful Life, Franklin dispensed advice to readers about hydration, eating “wholesome” meals and the importance of avoiding packaged products.
“I make as much as I can from scratch, it doesn’t take much extra effort and it means I know exactly what is in my food and what I am putting in my body,” she wrote in the 250-page tome, which came with the warning that it is not a substitute for the advice of a qualified medical professional.
The book spruiked sugar-free recipes but Franklin also admitted she had a sweet tooth: “A treat now and then keeps you sane and you don’t feel like you are depriving yourself!”
Originally published as Anti-sugar Jesinta Campbell flogs chocolate