Model Jesinta Franklin defends her new role as Cadbury ambassador. Courtesy: Today Show/Channel 9
IT’S the product endorsement that’s raised a few eyebrows.
Australian model Jesinta Franklin pairing up with Cadbury ‘Dark Milk’ chocolate as their new brand ambassador.
But following the announcement, some critics have questioned Franklin’s new role — suggesting it clashed with her well-known love of sugar-free recipes and avoiding packaged foods.
But the 25-year-old took to Channel 9’s Today Show and Twitter to defend her new role — saying she’s always had a sweet spot for the chocolate brand, and that there’s “nothing wrong with a treat”.
“I’ve never promoted a totally sugar free diet,” she explained to hosts Lisa Wilkinson and Karl Stefanovic on Monday’s show.
“I’m gluten-free and that’s the only thing that I’ve ever said that I totally avoid.
“If you’re guilty about having a few pieces of chocolate, the how are you going to enjoy life? It really is all about balance.”
Franklin, who released her book Live a Beautiful Life in November, argued that while she does live a healthy lifestyle most of the time, she’s always advocated her tendency to indulge on the weekends.
“Monday to Friday I am healthy. I love to indulge on the weekend, I’ve always said that because it is about balance,” she said.
“I love to go out on a Friday night and have a dance and I love to have champagne and I love to have chocolate.
“I’ve kind of developed this idea around indulging every now and again, it’s actually so much healthier for you mentally.
“You don’t want to eat things and feel guilty. Those kinds of things actually lead to things like eating disorders.
Mrs Franklin, who tied the knot to Sydney Swans AFL star Buddy Franklin in November last year, said she believes the decision to include her as a Cadbury ambassador came down to the fact that she is a massive chocolate fan.
During an interview with news.com.au in February, Franklin said her cheat day was a Sunday — and that always included some chocolate paired with a glass of red wine.
“When I’m not in preparation for a show, every Sunday is my cheat day,” she said.
“Basically Monday — Saturday I eat really healthy then on Sunday I indulge and have a glass of red wine or some chocolate. It’s really important.”
Mrs Franklin, who is also an ambassador for David Jones and Olay skincare, told Stefanovic and Wilkinson that she has “always” enjoyed a “glass of champagne and a block of Dairy Milk chocolate” after a runway show.
“A block? How big a block? Make us all feel better?” Wilkinson fired back.
“A proper block!” Franklin answered.
Within moments, Franklin opened a block of the new Cadbury variation and ate a piece.
“Look, I’ll eat it on air for you right now,” she said.
“That’s what you all wanted.”
Earlier this year, Franklin told news.com.au that she’d never consume soft drink because she wouldn’t like to “put that amount of sugar” in her body.
“I would never have soft drink in my pantry, and I would never drink it,” she said.
“I don’t like to put that amount of sugar in my body, and I think it’s really toxic for you.
“I think everything else is OK in moderation. I love chocolate — but do I have it every day? No.”
News.com.au has contacted Cadbury for comment.