Chris Froome will sport a Sky Ocean Rescue jersey as he bids to retain the Tour de France title later this summer.
The pioneering 33-year-old – who also holds the Giro d’Italia and La Vuelta a Espana – and his Team Sky teammates will wear the special branded tops to help raise awareness of the influential campaign during the 21-stage race from 7 July to 29 July.
It has been exclusively developed using ocean plastic material and has been designed to stand out in the peloton, with an orca design on the back.
Froome, who is the first Briton to win all three grand tour events and only the third person in history to do so, said: “It’s great that the team are getting behind such an important issue – one that is having a huge impact in the world we live in today.
“The special edition kit is fantastic and will really help to raise awareness at the Tour de France.
“But it’s important that the legacy continues after that, as we look to build on the amazing work Sky have done so far with their Sky Ocean Rescue campaign with our own Race to 2020 commitment.”
Team Sky has pledged to remove all single-use plastic packaging from its operation by 2020, and work with its partners to bar such waste from its products and supply chain by the same date.
Fans will also be encouraged to change their behaviour towards single-use plastics.
They will be given tips helping them to avoid plastic packaging while enjoying the sport at home or out on their own bike.
Sir Dave Brailsford, team principal at Team Sky, said: “Sky Ocean Rescue has been at the forefront of a global campaign on single-use plastics over the last year – and it is making a real difference.
“We are proud to join this important fight to change behaviour and help save our oceans.
“Like all parts of society, cycling must do more to reduce its reliance on single-use plastic at every level.
“The nature of our sport means we have a special responsibility to the environment and at Team Sky we want to take a lead.”
Sky CEO Jeremy Darroch added: “I am so pleased that Team Sky and its riders are getting involved to build on our campaign.
“Today, we are calling upon the cycling community to make simple changes and join us to help stop our oceans from drowning in plastic.”
:: Sky’s Ocean Rescue campaign encourages people to reduce their single-use plastics. You can find out more about the campaign and how to get involved at skyoceanrescue.com.