Apple completes Shazam deal after EC probe


Apple completes Shazam deal after EC probe skynews shazam apple 4413219

Apple has completed its takeover of UK-based music app Shazam, weeks after the deal was cleared by European regulators.

The California-based iPhone maker said the song recognition tool would now soon be offered ad-free to all users.

Apple said last December that it was to buy London-based Shazam in a deal which reportedly valued the company at $400m (£300m).

But the takeover was held up by an in-depth probe by the European Commission.

However the EC cleared the deal earlier this month after finding that it would not give Apple a unique advantage over rivals such as Spotify – the market leader in the streaming market.

Apple announced on Monday that the deal had completed.

Oliver Schusser, vice president of Apple Music, said: “Apple and Shazam have a long history together.

“Shazam was one of the first apps available when we launched the App Store and has become a favourite app for music fans everywhere.”

Apple added: “The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption.”

Shazam, founded in 2002, allows users to identify songs by pointing a smartphone or tablet at speakers playing music.

It employs about 250 people.

Apple said Shazam has been downloaded more than 1 billion times around the world and that users identify songs using the app more than 20 million times every day.

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